Social Media Kit¶
This kit gives you ready-to-post captions, a 4-week countdown schedule, and a day-of posting plan. Copy, fill in the brackets, and post.
Platforms covered: Instagram, Twitter/X, LinkedIn (adapt tone as needed)
4-Week Countdown Schedule¶
Week 4 — Announcement¶
Goal: Announce the event and drive early registrations.
Instagram / Twitter caption:
🚀 Announcing [HACKATHON NAME] — [DATE] at [LOCATION/SCHOOL].
[N] hours. Build something real. Win prizes. No experience required.
Registration is FREE → [link in bio / link]
hackathon #STEMeducation #[yourcity]hack #coding #highschool¶
LinkedIn (more formal):
Excited to announce [HACKATHON NAME], a student-run hackathon at [SCHOOL] on [DATE].
Open to [grades/ages]. Free registration. $[X] in prizes.
We're also looking for sponsors and judges — DM me or reply here if you'd like to get involved.
[Registration link]
Week 3 — Social Proof / What to Expect¶
Goal: Reduce "I don't know if I'm good enough" friction.
You don't need to know how to code to compete at [HACKATHON NAME].
We'll have mentors, workshops, and snacks. Just bring your curiosity.
[DATE] · [LOCATION] · FREE Register: [link]
hackathon #beginners #[school/club name]¶
Story / Reel idea: Film a 15-second "what is a hackathon?" explainer. Canva has free templates for this.
Week 2 — Urgency + Logistics¶
Goal: Push fence-sitters to register. Share practical info.
[HACKATHON NAME] is [N] days away and spots are filling up 👀
📅 [DATE] 📍 [LOCATION] ⏰ [START TIME] – [END TIME] 💸 Free to attend · $[X] in prizes
Register before [DEADLINE]: [link]
Separate post — FAQ format:
Quick answers for [HACKATHON NAME] 👇
Q: Do I need a team? A: No, we'll help you find one.
Q: What do I need to bring? A: Laptop, charger, ideas.
Q: Is it really free? A: Yes. Food included.
Register: [link]
Week 1 / Final Push¶
Goal: Last call. Create FOMO.
Last week to register for [HACKATHON NAME] 🔔
[N] teams already signed up. [N] spots left.
[DATE] · [LOCATION] · Free [link]
Day before:
See you tomorrow, builders. 👋
[HACKATHON NAME] starts at [TIME] at [LOCATION].
Check-in opens at [TIME-30 min]. Bring your laptop and charger.
Questions? DM us or email [contact email].
Day-of Posting Plan¶
| Time | What to Post |
|---|---|
| Check-in opens | Photo of venue/setup: "Doors are open. Let's build." |
| 1 hour in | Action shot of teams working |
| Judging starts | "Teams are presenting now — judges are deliberating 👀" |
| Awards | Photo/video of winners with prizes |
| End of event | Group photo or collage + thank-you post |
Day-of caption for awards:
🏆 [HACKATHON NAME] winners:
🥇 [TEAM NAME] — [PROJECT NAME]: [1-sentence description] 🥈 [TEAM NAME] — [PROJECT NAME]: [1-sentence description] 🥉 [TEAM NAME] — [PROJECT NAME]: [1-sentence description]
Thank you to our sponsors [tag them] and judges [tag if they have accounts].
See you next year. 👋
hackathon #[eventname] #[yourcity]¶
Hashtag Bank¶
Use 3-5 per post. Mix broad + specific.
Broad (reach):
#hackathon #coding #buildinpublic #studenthackathon #STEM #womenintech
Location-specific (community):
#[CityName]tech #[CityName]students #[StateName]STEM
Event-specific (brand):
#[HackathonName] #[SchoolName]hacks
Repost Checklist¶
After the event, encourage participants to share:
- [ ] Post a link to your Devpost project page in your Instagram bio
- [ ] Tag the hackathon account when posting about what you built
- [ ] Use
#[HACKATHON NAME]in posts
Prompt you can send to all participants:
We'd love to see what you built! Share your project on social and tag us @[HANDLE] — we'll repost. Use #[HASHTAG].
Tools (all free)¶
| Tool | Use |
|---|---|
| Canva | Graphics, event flyers, story templates |
| Buffer | Schedule posts in advance (free tier: 3 channels, 10 posts) |
| Later | Instagram scheduling, free tier |
| Google Photos | Organize and share event photos with team |